March 13, 2008
Greetings! 

Click on the photo above to watch the video intro

The Vernal Equinox is approaching and thank goodness, the days are starting to get longer.   Spring is in the air - in Arizona at least!  I watch the weather reports from the rest of the country and feel grateful about no longer having to deal with blizzards and frozen key locks on my car.

 
The four-leaf clover is a rarely-found variation of the more common three leaf clover (shamrock).  Both varieties as said to bring good luck.  According to legend, each leaflet represents something: the first is for hope, the second is for faith, the third is for love, and the fourth is for happiness. (wikipedia)

So, here's wishing you an uncommonly great life!

In This Issue:

 
 
 

• Message from the President
• Feature Article – Trust & Delegation
• PIP™ Tip - Step out on faith
• Featured Resource – Marketing Magic Marathon
• Upcoming Events

• Syndicated Article

 Message From The President
Several years ago, a friend of mine shared a story about how she started her own consulting company.  She had been laid off from one of those 'good jobs' in the Silicon Valley during one of the high-tech downturns. For years prior, she had been toying with the idea of starting her own company...but never quite made the leap.

Once 'freed' from her corporate responsibilities however, she took the opportunity to step back and revisit her dreams, priorities and goals. She very easily could have embarked on a job search with her well-honed skills.

 
She knew however that if ever she were to launch her own venture, this was likely the very best time.   So instead she turned to nature to contemplate her yearnings and options.  She asked for guidance and the courage to follow her heart. She was afraid and unsure and wanted a sign that it was OK to start her own company.  At that moment, she glanced down to the ground and saw a four-leaf clover!

Her choice was made and a new enterprise was born.  As she shared that story with me years later, she reached in her wallet and pulled out that very four-leaf clover.  It was, for her, a symbol of the correctness of her choice that she turned to whenever she doubted herself or her ability. 

Most of us don't have a four-leaf clover in those challenging moments. But in reality, we don't really need one.  Her truth was always within her.  She just thought she needed some evidence to believe her truth - so she found it. 

I always encourage my clients to follow their hearts.   As I'm writing this the words to "Climb Every Mountain" started playing in my head.  "Follow every rainbow 'til you find your dream."

The road may not always be smooth and easy.  And it's always wise to prepare when you leap.  But do not die an unlived life. Dare to dream!  Dare to act!

 FEATURE ARTICLE – TRUST & DELEGATION
I've been having lots of conversations with my clients lately about delegation.  I work with business owners, financial advisors and corporate executives.  It seems to not matter what role they play, many  people are hesitant to let go. 

 

They tell me it's too hard.  It's not worth the time it takes.   There is no one to delegate to.

"Houhy!", I say (Is that a word?)  It IS hard, but it's just as hard being swamped and overworked yourself. (Hmmm...might there be a martyr at play here?)

I used to have a hard time delegating.  I didn't think anyone else would do as good a job as I would.  Well, maybe, maybe not.  But I've come to realize that not everything on my plate has to be done perfectly.  It just had to get done!

Having recognized that, I've been able to attract some wonderful people around me lately that are eager and willing.  Many will need training, but I can see already the value and potential payoff of investing the time and effort bringing them up to speed.

 
I'm taking the time to learn what they love and think they are good at.  I'm taking the time to share my goals and dreams...and how they fit in. 

I read somewhere that delegation is the highest form of respect.  Delegating takes trust - on both sides.  I have to trust that you want to do a good job and that you will.  You have to trust that I'll be patient with you as you learn. Communication is the key.  Share your vision and expectations.  Find out what people want.  Look for the marriage between your goals and theirs. That's where the gold is.  Mine it.

 PIP Tip

"I know when I step out on faith, I'll either land on solid ground or learn to fly."

-unknown (to me at least)
 FEATURED RESOURCE – MARKETING MAGIC MARATHON
 
I mentioned last month that I was launching a full-day workshop and it's starting to really come together! 
 
'Marketing Magic Marathon will be held in Phoenix Friday, April 25.
 
I've got some great speakers lined up.  You can't register just yet as we're still working on the website.

But it will be up soon and I'll let you know when it's ready. 

Those of you who come are going to so some serious dreaming about where you want your business to go.  We'll delve into disastrous marketing mistake